was in a place for awhile there where we saw more 
TV networks in Toronto—I think we had seven 
coming in here at one time—so Toronto had a fore-
taste of the multi-channel universe before other 
cities did. All that should have made Toronto 
perfect for McLuhan. And also, there was echoing 
on the Toronto campus the work of Harold Adams 
Innis who was a great thinker on communications—
McLuhan once said his work was only a footnote 
to Innis’ work. All that should have made the 
University of Toronto the perfect place for him, 
and should have made him happy. In fact, it didn’t. 
He found his colleagues slow-witted, 
unappreciative of him, and annoying. And he found